B Brand. Balance. #53 Muji philosophy methodologies and socio-political perspectives of

methodologies and socio-political perspectives of a generation of artists and writers who operated with and against the mainstream British art systems during the 1980s

layering narratives to reveal the thorny but nourishing relationship between art and life

That sense of fun has become synonymous with their design projects and illustrations

wells will still be dug and bridges will still be built

das Blei hat ausgedient

B Brand. Balance. #53 Muji philosophy methodologies and socio-political perspectives ofIntended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means no brand quality goods. Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.