The Ideological Brain - Leor Zmigrod (PB) product design 90 pages of Pyke’s hand-drawn

90 pages of Pyke’s hand-drawn sketches

We shall shout

These confessions

On July 29

Chris Snik introduced a new term for this way of working

The Ideological Brain - Leor Zmigrod (PB) product design 90 pages of Pyke’s hand-drawnWhy do some people become radicalized? Who is most susceptible to ideological thinking? Can we unchain our minds from toxic dogmas? Drawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviours. She uses the powerful tools of neuroscience to show that our political beliefs are not transient thoughts in our minds, divorced from our bodies ideologies actually change our neural architecture, our