Drawing (Attent!on) collecting the crew members come to

the crew members come to see their work in a new light

how can humans best approach one another across our differences

Carine Roitfeld

She shrieks so loudly that her parents shrink down to the size of peanuts—becoming just the right size to fit snugly under Pascaline’s wing

in collaboration with the computer specialist Reto Diethelm

Drawing (Attent!on) collecting the crew members come toWhether it is via depictions of cute imaginary characters or familiar backdrops brimming with colour, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand rendered designs also make for heartwarming elements that enable companies to connect and engage with audiences in delightful ways. The collection of projects featured in DRAWING ATTENTION serve to