IBM - Graphic Design Guide film On occasion of the International

On occasion of the International Architecture Exhibition in Venice Rem Koolhaas wrote the book 'Elements of Architecture'

condiments and cocktails

Ingo Maurer

this third issue explores the many ways food waste can be reused as resource for the future

Punctuating the main project entries are proposals and unrealised works

IBM - Graphic Design Guide film On occasion of the InternationalBefore defining the IBM companys graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. moreThis manual offers an in depth look at the further evolution of IBMs house style in the 1970s and 80s, from logotypes, fonts,