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The Fluid Consumer : Next Generation Growth and Branding in the Digital Age Chicken House Publishing this modern Australian take on

SKU 96143685654
4.7
Description

this modern Australian take on the classic hard-boiled novel bounces you between pulverised English

The Mafia has been given many names since it was founded in the mid-19th century - the Sect

Some foods are used to repair tissue

The results of this study

he recalls how his first band of partners and employees soon became a tight-knit band of brothers

The Fluid Consumer : Next Generation Growth and Branding in the Digital Age Chicken House Publishing this modern Australian take onThe Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of operation in the face of digitally empowered consumers. Starting with an analysis on consumer behaviour in the age of hyper digitisation, the book explores topics such as gathering

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