What Is Brand Equity, Anyway? - Selected Papers on Brands and Advertising Condition:Very Good They lay out the approaches
Description
They lay out the approaches that have enabled such companies as Bell Atlantic
still hungover from Communism
In How Israel Lost Richard Ben Cramer analyzes the four questions that have bedeviled Israel and Palestine for almost forty I
the benchmark of office humor
the powerful billionaire CEO…and her powerfully sexy new boss
What Is Brand Equity, Anyway? - Selected Papers on Brands and Advertising Condition:Very Good They lay out the approachesWhat Is Brand Equity, Anyway? is a must read for those involved with creating, planning and researching effective brands and advertising. Advertising and marketing academics or anyone interested in the field of advertising and brand strategy should add this book to their collection. What Is Brand Equity, Anyway? explores the way in which brands work, the factors that define the making of a strong brand and how brand strength can be measured and
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
























