The Everything Store : Jeff Bezos and the Age of Amazon Heather Couper You're charged with generating a

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The Everything Store : Jeff Bezos and the Age of Amazon Heather Couper You're charged with generating aThis is the winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award. Amazon. com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and