How the Mind Works Amazon "Confessions of an Advertising Man"

"Confessions of an Advertising Man" is the distillation of all the Ogilvy concepts

Tan demonstrates how trends in these four areas converge in ways that signal plausible futures for a post-LKY Singapore

with new eyes

But on the inside he's grief-stricken - his father is dying and

John-Paul's letter confesses to a terrible mistake which

How the Mind Works Amazon "Confessions of an Advertising Man"In this follow up to The Language Instinct, the author extends the Darwinian cognitive approach of his previous book to the mind in general, covering its aspects from vision, memory and consciousness to humour, fear, lust and anger. The book attempts to explain current evolutionary psychology's understanding of the human mind.