Why Smart Companies Do Dumb Things : Avoiding Eight Common Mistakes in New Product Development Condition:Good and storytelling power

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Why Smart Companies Do Dumb Things : Avoiding Eight Common Mistakes in New Product Development Condition:Good and storytelling powerMore than 90 percent of innovation initiatives fail to achieve their return on investment targets. Poor management decisions and lack of marketplace savvy often undermine even huge research efforts. Can America continue to be a formidable global competitor with this kind of failure rate? Taking a case history approach, this book examines eight typical innovation blunders that continually doom new product development. From misjudging the market and