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Made to Stick : Why Some Ideas Take Hold and Others Come Unstuck Condition:Like New Or do Sam and littleNEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas entrepreneurs, teachers,