New Strategies for Reputation Management : Gaining Control of Issues, Crises & Corporate Social Responsibility Condition:Good the Darkling

the Darkling

and examples from the authors’ own experiences in teaching with film or in leading students to develop counter-narratives through filmmaking

A beautifully written

Porter is a witty

With contributions from Eugene Ellis

New Strategies for Reputation Management : Gaining Control of Issues, Crises & Corporate Social Responsibility Condition:Good the DarklingA damaged reputation can severely hurt the bottom line. Most corporations value their reputations accordingly. New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a companys reputation. Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for todays information age. He describes a host of new and robust methods that will ensure a companys reputation