Working Backwards: Insights, Stories, and Secrets from Inside Amazon Condition:Like New Marketers at Procter & Gamble

Marketers at Procter & Gamble study videos of people making their beds

The sociological imagination Mills calls for is a sociological vision

I have seen the power of this approach in action―and IT WORKS

Fans of Chris Ferrie's Rocket Science for Babies

And next come the gunships

Working Backwards: Insights, Stories, and Secrets from Inside Amazon Condition:Like New Marketers at Procter & GambleWorking Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long time, top level Amazon executives. Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty seven years of Amazon