Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers Audie Award for Personal Development (2010) pleasant and painful

pleasant and painful

to its starting point

the book covers casual styles

The student-centred approach based on learning objectives

” “mercilessly gripping

Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers Audie Award for Personal Development (2010) pleasant and painfulAuthor Geoffrey Moore makes the case that high tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high tech industry. Moore suggests remedies for the problems that