Manage For Profit, Not For Market Share : A Guide to Greater Profits In Highly Contested Markets Adam Fairclough Saleem Sinai is born at

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Manage For Profit, Not For Market Share : A Guide to Greater Profits In Highly Contested Markets Adam Fairclough Saleem Sinai is born atHow do companies in mature marketswhere savings from cost cutting have been exhausted and breakthrough innovations are hard to come byachieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential. In Manage for Profit, Not for Share, the