Mastering Alliance Strategy: A Comprehensive Guide to Design, Management and Organization Ajith Fernando You can pick and choose

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Mastering Alliance Strategy: A Comprehensive Guide to Design, Management and Organization Ajith Fernando You can pick and chooseSuccessful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state of the art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are a new or seasoned alliance professional, a business development specialist, a line manager, or a top executive. The authors argue that the secrets to