Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds Condition:Well Read For seven-year-old Raami

For seven-year-old Raami

From the everyday objects in our homes to the most extraordinary new materials that will shape our future

"--Theodore Roosevelt

At once personal and wide-ranging

and the flaws that make us most human

Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds Condition:Well Read For seven-year-old RaamiStretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.