Competing on the Edge: Strategy as Structured Chaos McGraw-Hill Professional Sitting still and silent as

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Competing on the Edge: Strategy as Structured Chaos McGraw-Hill Professional Sitting still and silent asUnstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary new paradigmcompeting on the edge. To compete on the edge is to relentlessly reinvent, and it's the only way to navigate the treacherous waters of