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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly Condition:Good all the music ever recordedDavid Meerman Scott's marketing bible has become a modern business classic. This book sits on the shelf of many ambitious, forward thinking marketers and publicists. Marketing communications have changed; creative ad copy is no longer enough. The New Rules of Marketing and PR offers a practical, step by step plan for using the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message