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The Ascent of Money: A Financial History of the World Ajit Mookerjee Bevere explains how the fearBread, cash, dosh, dough, loot. Call it what you like, it matters now more than ever. In The Ascent of Money, Niall Ferguson shows that financial history is the backstory to all history. From the banking dynasty that funded the Italian Renaissance to the stock market bubble that caused the French Revolution, this is the story of booms and busts as it's never been told before. With the world in the grip of the biggest financial crisis since the Great