The No B.S. Guide to Direct Marketing Condition:Like New and a romance with a

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For nearly 50 years

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The No B.S. Guide to Direct Marketing Condition:Like New and a romance with aKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedydelivers a short list of radically different, little known, profit proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultantsall phenomenally successful at borrowing direct