The End of Marketing as We Know It Condition:Very Good A literary nonfiction work based

A literary nonfiction work based on undercover investigative reporting that blends journalism with a narrative voice to illuminate life inside North Korea's elite

Cataloging the complexities and frustrations of our carbon-intensive society with a dry sense of humor

the statistical and arithmetical aspects of medicine

Each volume in The Viking Portable Library either presents a representative selection from the works of a single outstanding writer or offers a comprehensive anthology on a special subject

He refused to let the killers have their way

The End of Marketing as We Know It Condition:Very Good A literary nonfiction work basedMarketing as we know it today is about image. It's about getting consumers to love your products. It's about producing award winning commercials and promotions, and creating ads people like. It's about buzzwords like "events," "relationships," and "intimacy." Problem is, it's not working. So says the "Aya Cola," Sergio Zyman, two time marketing czar of Coca Cola and today quite possibly the most famous marketer and marketing gadfly in the world.