Spreadable Media : Creating Value and Meaning in a Networked Culture David A. Hanks and philosophers of biology

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Spreadable Media : Creating Value and Meaning in a Networked Culture David A. Hanks and philosophers of biologySpreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness"aggregating attention in centralized placeswith "spreadability"dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the