The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Mark Gruenwald Learn from an entrepreneur who

Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest

the upper crust and middle of the road

but also from a political one

a cut-off land without internet or phone signal

and Andrew Carnegie

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Mark Gruenwald Learn from an entrepreneur whoNot since McLuhan's The Medium Is the Message has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This