Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Macmillan Australia David Aaker shows managers how

David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance

patronising the great artists and architects of the era

We experience this tumultuous decade alongside five unforgettable characters: Ugwu

the movies

It travels all the way from the fundamental principles of the balance sheet to a few "tricks of the trade" – via analysis of funding structures and how to value companies

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Macmillan Australia David Aaker shows managers howIn this long awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how