The Bright Stuff : How Innovative People and Technology can Make the Old Economy New Gollancz (Orion Publishing Group) And what do they want

And what do they want with us

Yet men still predominate in the corporate world

to be studied for Cold War advancements

Publication Date: 01 Sep 2002

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The Bright Stuff : How Innovative People and Technology can Make the Old Economy New Gollancz (Orion Publishing Group) And what do they wantThe real winners in the Internet age will be the old economy firms that seize the opportunities offered by the Internet and integrate its possibilities into their existing business. But how do you make a mammoth run like a gazelle? The Bright Stuff shares with you the secrets of successful innovation so that you can learn the skills and attitudes of the digital economy innovators.