Logo Beginnings hats • Two front pockets

• Two front pockets

This new navy version retains its relaxed fit and ribbed sleeve cuffs

Cut for a relaxed fit

Our coriander scent is the coriander from the hills above Odessa on the Black Sea

A midweight knit polo in organic cotton

Logo Beginnings hats • Two front pocketsCountless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually