Pureology Pure Volume - Shampoo Brand_Pravana all-day hold with our rich

all-day hold with our rich Styling

Vario Blond Plus strengthens the hair during lightening by reinforcing structural bonds

This shampoo provides a protective first step in defending hair from daily stressors

Great for anyone needing a weekly moisture recharge without heaviness

rinse and follow with Nourishing Conditioner

Pureology Pure Volume - Shampoo Brand_Pravana all-day hold with our richHow to Use This sulfate free, lightweight volumizing shampoo is formulated for fine, flat, and color treated hair, helping to boost body and lift while maintaining color vibrancy. Step 1: Wet Your Hair Use lukewarm water to open the cuticle and allow for deep cleansing. Step 2: Apply Shampoo Dispense a dime sized amount for short hair or a quarter sized amount for longer hair. Apply directly to the scalp and roots where volume is needed the most. Step