Paul Mitchell Platinum Blonde Violet Shampoo 300ml All Soft In an independent 6‑week study

In an independent 6‑week study of 42 participants:

Kaolin clay provides the deep-cleansing and oil-absorbing action

Clean Burning Wick for Safe and Eco-Friendly Use

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a weightless finishing cream that creates that lived-in

Paul Mitchell Platinum Blonde Violet Shampoo 300ml All Soft In an independent 6‑week studyPurple shampoo for blonde hair banishes brassiness, softens strands and adds shine. Cools Brassiness Eliminates Warmth Gentle enough for daily use, this purple shampoo brings out the best in blonde, highlighted, grey or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colours and chemically lightened hair while conditioning ingredients add hydration and intensify shine.