740 - SEA SALT / PHANTOM / FIREFLY LUX lining and branding on the

lining and branding on the tongue and heel lock in the "Chicago" connection

while the suede tongue

Inspired by the vibrant colors of wildflowers

An all black midsole is accented with a sepia-tinted signature "Big Bubble" in the heel

1906D on the rear quarter

740 - SEA SALT / PHANTOM / FIREFLY LUX lining and branding on theNew Balance's longtime fan favorite early aughts daily runner returns from the archives, poised to inspire a whole new generation of devotees with the updated 740 "Sea Salt Phantom Firefly". The 740 combines an open knit white mesh upper, volt and silver angular synthetic overlays, molded volt TPU "N" logo, segmented ABZORB midsole and a black rubber outsole. NB branding on the tongue and heel, black laces and lining finish off the look. Style: