Joico Blonde Life Violet Shampoo 1L Olaplex No.4 while providing exceptional antioxidant protection

while providing exceptional antioxidant protection against free radicals

Works instantly with no compromise on smoothness

A water-based formula with a light modelling effect

Fresh and Fruity fragrance

curly or coily hair types

Joico Blonde Life Violet Shampoo 1L Olaplex No.4 while providing exceptional antioxidant protectionYoull never lose your cool with Blonde Life Violet Shampooa brilliant, brass neutralizing cleanser, free of SLS SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy looking hair with brilliant shine Nourish and protect fragile blonde hair Rich lather gently cleanses hair