Berkley Krej 100 Jerkbait Finesse Bait ball Traditional SoCal Actions: Proven Southern

Traditional SoCal Actions: Proven Southern California designs

Type: Slow-sinking hard swimbait with soft outer skin

The DW-1 Yo-Yo Iron continues this tradition

The innovative SpeedVent™ hood alleviates neck strain caused by airflow while traveling at high rates of speed

Purple Black H1198 MAX130#H1198 Stripey H79 MAX130#H79

Berkley Krej 100 Jerkbait Finesse Bait ball Traditional SoCal Actions: Proven SouthernBerkley Krej 100 Jerkbait The Berkley Krej 100 does something no other jerkbait does: it rises on the work and slides backward on the pause. That unique ascending then back sliding action called "krejing" keeps the bait in the strike zone longer and gives you a level of control that traditional jerkbaits simply can't match. It's a bait built with Forward Facing Sonar in mind, letting you watch the lure's movement in real time and dial in your cadence